It's the first question every business owner asks before getting a website: "how much is this going to cost me?" And the honest answer is: it depends — but not as much as people make you believe. Behind the price gaps lie very concrete choices. Here are the real 2026 ranges, and above all what justifies them, so you know exactly what you're paying for.
The three main price families
When you set out to build a website, you actually run into three very different worlds, each with its own pricing logic.
1. The "do-it-yourself" route (€0 to €300 / year)
Platforms like Wix, Squarespace or Shopify offer a monthly subscription and ready-made templates. It's tempting: cheap, fast. But you do everything yourself — design, copy, photos, structure — and the result looks like thousands of other sites. To test an idea, why not. To seriously represent a business that wants to be taken seriously, it's rarely enough.
2. The freelancer or studio (€1,000 to €4,000)
Here, a professional designs your site to measure: a unique design, a structure built to convert, polished copy, mobile and basic SEO optimisation. This is the range best suited to a small business that wants a credible site without blowing its budget. Quality depends a lot on the person: a human-scale studio gives you a single point of contact and genuine support.
3. The agency (€5,000 to €20,000 and up)
Structured agencies charge more because they involve several people (project manager, designer, developer, sales). That's justified for complex projects — large e-commerce, business platforms, multi-country. For a small-business showcase site, you're mostly paying for structure, not necessarily a better result.
What really makes the price vary
For the same scope, two quotes can differ threefold. The real factors:
- Custom or template? A unique design takes more work than an adapted theme — but it truly sets you apart.
- The number of pages and the complexity (forms, online booking, client area, online payment…).
- Content: if you provide the text and photos, it's cheaper. If we create them for you, that's a line item of its own.
- Visual identity: do you already have a logo and brand guidelines, or do they need to be designed?
- SEO: a site built for Google from the start brings you customers; a "pretty but invisible" site is useless.
- Maintenance: a site isn't frozen in time. Hosting, security, updates and backups are a recurring cost to plan for.
The "cheap site" trap
A €300 site that never shows up on Google, displays badly on mobile and can't evolve isn't a saving: it's wasted money. And you'll have to redo everything in 18 months.
The right question isn't "which site is the cheapest?" but "which site will bring me the most customers relative to what it costs?"
A well-built site is a salesperson working 24/7: it reassures, it qualifies, it turns visitors into enquiries. In that light, a few hundred euros of difference pay for themselves with a single signed client.
Do you have to pay it all at once?
No, and that matters. A serious provider offers staged payment. The most common: a 50% deposit on order, the balance on delivery once the site is approved. Some, like us, also offer payment in 4 instalments to spread the cost over a few months. You never pay the full amount before seeing the result.
And concretely, at Norvio?
We've chosen clear, fixed prices, no surprises. A custom showcase site starts at €900, delivered in 7 days, with a unique design and a structure built to convert. A professional logo and a Google Business Profile are available as add-ons, and maintenance is a monthly subscription with no commitment. Everything is laid out, jargon-free, on our pricing page.
Above all, you have a single point of contact from start to finish — the one who designs, codes and answers. No endless quotes, no hidden costs.